Content Engineering: The Category B2B Companies Didn't Know They Needed

You spent two years finding product-market fit.

You talked to hundreds of users. You iterated relentlessly. You optimized every feature until people couldn't live without your product.

Then you get on LinkedIn to tell people about it.

And... crickets.

12 likes. Half from your co-founders. Zero pipeline.

So you try again. Same result. You hire a ghostwriter. They sound nothing like you. You use ChatGPT. It's worse—obvious bot garbage that makes you cringe.

Eventually, you just stop posting.

Here's the problem: You're treating content like a checkbox instead of a product.

What If Content Worked Like Product?

Imagine if you built your product the way most founders "do content."

You'd ship a feature. Get no usage. Then ship the exact same feature again next week. No iteration. No measurement. No improvement.

You'd never do that with your product.

So why do it with your content?

Content Market Fit

We call it content market fit.

It's when your content consistently generates qualified sales conversations. Not likes. Not engagement. Pipeline.

One of our clients gets 200+ qualified inbounds per month from content.

Another closed a $5M deal from a single post.

Another generated $40K in inbound revenue in 1.5 weeks.

That's not luck. That's content market fit.

And it requires the same discipline you used to find product-market fit.

The Gap in the Market

Right now, B2B companies have three options for content:

Option 1: Do it yourself You don't have time. Your posts are inconsistent. You sound like everyone else.

Option 2: Hire a ghostwriter They don't understand your product. They can't capture your voice. They're expensive and slow.

Option 3: Use AI tools Generic output. Obviously robotic. Actually damages your brand.

None of these work.

That's why we built a fourth option: Content Engineering.

How Content Engineering Works

Week 1: Deep Research

We don't start with prompts. We start with research.

Every article you've written. Every podcast. Every sales call transcript. Every investor pitch. Your competitors' content. Your customers' pain points.

We build what we call your Brand DNA. Documents half the length of a Harry Potter book.

This is the context that makes everything else work.

Week 2+: Forward Deployed Content Engineers

Here's where we're different.

We don't give you a tool and wish you luck. We forward deploy content engineers who work embedded with your team.

Every week:

• Ship 5 pieces of content
• Measure what converts (not likes—pipeline)
• Iterate based on data
• Optimize until you hit content market fit

Same process you used to find PMF.

Who's Using This

We're working with 30+ B2B companies right now:

14 YC companies (mostly W24, S25, F25 batches)

1 D2C company doing $100M ARR

Multiple Series A and B startups

A global franchise • VCs building thought leadership

These are companies that already understand growth. They found product-market fit. Now they're finding content market fit.

Why Now

Every B2B buyer researches founders on LinkedIn before taking a call.

Your content is your first impression. Your credibility. Your moat.

But generic AI content is flooding the internet. Everyone can tell when you're using ChatGPT. And it's hurting your brand.

You need content that sounds exactly like you. Content that demonstrates deep expertise. Content that generates pipeline.

That requires engineering.

The Cost of Waiting

Every week you're not at content market fit, you're paying a tax:

• Deals you should have closed (but the prospect went with the founder who's "everywhere on LinkedIn")
• Inbound leads that went to competitors
• Investor conversations that never happened
• Talent that joined other companies

Your competitors are figuring this out right now. They're showing up in your prospects' feeds every day.

We're Building This in Public

Right now, we're offering 50% off the first month for the first 5 companies.

Here's what you get:

• Deep persona research and Brand DNA build
• 5 pieces of content per week
• Direct access to your forward-deployed content engineer
• Weekly iteration calls
• Access to the Imagine AI platform

This works if you're B2B (seed to Series B), doing sales-led growth, and ready to treat content like a product.

If that's you, let's talk.

Email: sky@imagineai.me

Demo: https://youtu.be/cHfXu_wVYa8

The Bottom Line

You don't build a product by posting the same feature every week and hoping it works.

You iterate. You measure. You optimize.

Content should work the same way.

That's content engineering.